// NAVIGATION DIRECTORY
01 — OPERATING PORTFOLIO02 — PHILOSOPHY03 — THE FOUNDER04 — CONTACT / WHAT'CHA GOT? ⚡HUNTER HOLDINGS VENTURES • TERRY D GREENWOOD
THE BUSINESSES WE'RE BUILDING
THREE BUSINESSES.
ONE CIRCULAR FRONTIER.
We're building businesses across ReCommerce, repair, and premium lifestyle — connected by a common belief: products should have more than one life.
REUSE → REPAIR → RECIRCULATE
GEAR GOAT
ALEXIS DRAKE
UPKEPT
THE COMMON THREAD
BUILDING BRANDS THAT ATTACK
TODAY'S FRONTIER.
Fashion waste, unused inventory and broken products are all symptoms of the same problem: we're creating more than we need and discarding what still has value.
REUSEREPAIRRELIVERECIRCULATE
01
GEAR GOAT
RECOMMERCE
Outdoor / Sporting Life / Adventure
02
ALEXIS DRAKE
LUXURY LEATHER GOODS
Western Heritage / Designed & Made in Wyoming
03
UPKEPT
REPAIR INFRASTRUCTURE
Apparel Repair / Circular Commerce
DIFFERENT BUSINESSES. CONNECTED OPPORTUNITY.
01 / RECOMMERCE
KEEP GREAT GEAR
MOVING.
REUSE + RELIVE + RELOVE
THE PROBLEM
Great brands end up with excess inventory, prior-season products and repurposed goods — but traditional liquidation can damage the perceived value of the brand.
THE IDEA
RECOMMERCE WITHOUT
THE BARGAIN-BIN FEEL.
Instead of dumping products into discount channels, we build a marketplace people want to belong to. A cool culture and community around the products while preserving brand value.
ONE BUSINESS.
THREE WAYS IN.
01
THE STOREFRONT
Physical retail footprint and experiential buying.
02
THE ECOMMERCE
The digital foundation for scale and access.
03
THE RECOMMERCE PLATFORM
Nationwide secondary-market opportunity.
BUY BETTER.
MOVE BETTER.
MARGIN BETTER.
FROM GEAR TO GOODS.
THE SAME THINKING.
A DIFFERENT FRONTIER.
02 / WESTERN HERITAGE
WESTERN HERITAGE.
REBORN FOR NOW.
LUXURY LEATHER GOODS HANDMADE IN CHEYENNE, WYOMING.
HERITAGE
Born from true Western heritage, Alexis Drake draws from the founding families of Cheyenne Frontier Days and generations of ranching culture.
THE BRAND EXPANSION
RETAIL STOREFRONT
Historic Downtown Cheyenne
ECOMMERCE
Digital Direct-to-Consumer
5 UNIVERSITY
Licensed Offerings
SPECIALTY WHOLESALE
Boutique Distribution
HERITAGE.
WITH LESS WASTE.
Leather production can create significant waste. Alexis Drake uses laser cutting to improve material efficiency and drastically reduce waste in production.
02B / THE NEXT CHAPTER: EXPLORING REGENERATIVE SOURCING
IT STARTS ON
THE RANCH.
Instead of relying solely on traditional imported leathers, we are actively exploring a direct U.S. Regenerative Leathers Sourcing Program with qualifying American ranches. Cattle raised for beef leave millions of usable hides discarded across the country each year. By tapping into regenerative ranching systems—where land stewards monitor soil health, biodiversity, and ecosystem function—we can give that valuable byproduct a second life as heirloom goods.
01
TRACEABLE
Know where it started. A verifiable record connecting each finished piece directly back to the stewardship of partner American ranches.
02
REGENERATIVE
Healthier ecosystems. Supporting ranchers whose managed grazing practices build soil carbon, biodiversity, and watershed resilience.
03
LESS WASTE
A byproduct given new life. Preventing high-grade natural hides from ending up in industrial waste streams.
04
CRAFTED
Handmade to endure. Precision laser-cut and handcrafted in Cheyenne, Wyoming into timeless goods designed to last generations.
03 / REPAIR
FAST FASHION IS DEAD.
LONG LIVE CLOTHES.
REPAIR IS THE NEXT FRONTIER.
WE DON'T NEED
MORE CLOTHES.
WE NEED BETTER
WAYS TO KEEP THEM.
THE MARKET IS FRAGMENTED.
TECH HAS NO FULFILLMENT.
FULFILLMENT HAS NO PLATFORM.
DISTRIBUTED NETWORKS STRUGGLE TO SCALE.
UPKEPT CONNECTS THE PIECES.
REPAIR,
WITHOUT THE FRICTION.
DTC
Consumer mail-in
B2B2C
Brand partnerships
B2B
White-label repair
250,000
UNITS
AMERICAN EAGLE PROGRAM
WALTON FAMILY FOUNDATION
FUNDED ACCELERATOR
REUSE.REPAIR.RELIVE.RECIRCULATE.
The Engine: GearGoat keeps great outdoor gear moving through ReCommerce; Upkept provides nationwide AI-driven apparel repair infrastructure; and Alexis Drake establishes heirloom craftsmanship from the ranch up through zero-waste laser cutting and regenerative leather sourcing. Together, they keep value in continuous circulation.
THE NEXT FRONTIER
BUILDING WHAT
COMES NEXT.
We're not building businesses for the sake of owning businesses. We're building connected opportunities where brands, technology, people and resources can create something more valuable together.